Helping Ambitious Women ditch burnout,
own their identity and fall in love with life again.
Because real, lasting transformation doesn’t start with a planner or a bubble bath. It starts with YOU.
Are you stuck in survival mode?
There's a better way.
Have you lost yourself under the pressure of trying to be everything for everyone. It's no wonder when you've been running on empty, feeling stuck, and wondering where you went in the process. You’ve spent long enough proving your worth to the world. It’s time to feel it for yourself.
This is your space to strip back the limiting beliefs, reconnect with your purpose and power, and finally start living your life with intention, clarity, and purpose. A life where YOU are at the top of your to-do list.
At The YOU Lab, we help busy women just like you, break free from burnout, self-doubt, and self-sabbotage We uncover the real you. The one beneath the hustle, the guilt, the never-good-enough narrative. You’ll learn how to love yourself as you are, not just who you're trying to be. To speak to yourself with grace. To live life on your terms. Confidently, calmly, and unapologetically YOU...without the fluffy affirmations.
Because life’s too short to stay stuck in a rut. You deserve to love yourself and your life.
Meet Jo - Founder of The YOU Lab
Hey lovely — I’m Jo.
A friend, mum, wife, recovering people-pleaser, confidence builder, and your biggest cheerleader.
I created The YOU Lab because, once upon a time, I was you.
Burned out. Overextended. Quietly wondering, “Is this it?”
From the outside, my life looked great. Thriving career, beautiful family, all the boxes ticked. But inside? I felt unfulfilled, exhausted, and forgot who I actually was.
I knew something had to change. So I pressed pause on the chaos and went inwards.
What followed was a journey of radical self-discovery.
I stripped back the stories, healed old patterns, and redefined what success really
means - not by anyone else’s standards, but my own. And it changed everything.
Now, I help brilliant, burnt-out women who’ve misplaced themselves somewhere between the boardroom, the school run, and Mount Washmore, rediscover who they really are.
Through mindset coaching, soul-deep self-inquiry, and practical tools, I guide you to break free from burnout, silence the inner critic, and start living with clarity, confidence, and intention.
This isn’t about perfection, or fixing what was never broken.
It’s about rising - in your power, at your pace, as your whole, authentic, unapologetic self.
If you're ready to find your way back to you, I’ve got you.
This is perfect for you if you're..
You've got a successful life on paper
But somehow still feel unfulfilled. You often think 'there's got to be more to life than this'.
Your career is important to you
But you struggle to balance work and family, constantly feeling guilty for neglecting one or the other.
You've mastered the art of holding it all together
But inside you're falling apart.
You’re ready to stop spiralling in self-doubt
That voice that says 'you're just not good enough' comes up everywhere.
You’re constantly in hustle mode
For everyone but yourself
You’re craving more confidence, calm,
clarity & joy
Without having to blow up your life to get it.
If you nodded (or sighed) at any of the above,
You’re in the right place.
The YOU Lab was made for you.
This is not for you if...
You’re looking for a quick fix or someone else to do the work for you.
You’re career is not important to you.
You’re not willing to get real, go deep, and do the inner work.
You’re not open to personal growth or mindset work.
You're already super self-confident and have your sh*t together.
You don't have any negative self talk.
FAQS
Welcome to the no-BS zone.
If you're wondering something, chances are you're not the only one -
so here's the lowdown.
What is The YOU Lab, exactly?
The YOU Lab is your space to strip back the pressure, perfectionism, and people-pleasing — and reconnect with the real you. Through tools, coaching, and soul-deep self-development, we help ambitious women (just like you) rise from burnout to brilliance.
Who is this for?
Women who are done with running on empty. You might be crushing it at work, raising a family, juggling it all — but deep down? You know you’ve lost yourself along the way. If you’re ready to stop pretending everything’s fine and start doing something real about it, this is your sign.
I’m busy AF — how much time does this take?
Girl, I get it. That’s why everything is designed to fit your life, not hijack it. Most modules take around 45–60 minutes a week, plus about half an hour of self reflection using your workbook. And you can do them at your own pace. This isn’t another thing on your to-do list, it’s a chance to finally put you back on the list.
Do I need any experience or background in self-development?
Nope. Whether you’re new to this work or have taken every Tony Robbins course known to man, this will transform you in ways you never imagined. Everything is broken down into clear, practical sections that meet you where you are. All you need is the courage to show up and get honest.
What’s included in the YOU-turn course?
The YOU-turn is an 8-week transformational experience packed with: Weekly video lessons. A gorgeous guided workbook for reflection + thought prompts. Simple actions that you can take right away! Thats why we split it into 8 weeks, because you can't do everything at once, and new beliefs take your brain time to form them into habits. Oh, and a whole lot of truth-telling, breakthrough moments, and badass energy.
Is this therapy?
Nope. This isn’t therapy - it’s a a coaching-based personal development experience. It’s practical, empowering, and focused on creating real change. That means it’s future-focused, action-driven, and all about helping you shift how you think, feel, and show up in your life.
If you’re dealing with trauma or mental health concerns, we absolutely encourage working with a licensed therapist alongside this work.
Do you offer refunds?
Yep. You’ve got 14 days to jump in, explore the course, and feel it out. If it’s not for you? Email me within the first 14 days and I’ll refund you. No guilt. No drama.
Can I join if I’m not a mum?
Absolutely! This isn’t a mums-only space — it’s for any woman who feels like she’s lost herself under the weight of expectations. Whether you’re leading a team, a household, or your own damn revolution, you belong here.
I know I reference working mums a fair bit. It's only because I am one, and it's part of my lived experience.
What happens after I sign up?
You’ll get instant access to your welcome pack, the full course portal, and all the goodies you need to get started. You'll also be invited to our private community (The YOU Crew) where the real magic (and support) happens.
What if I fall behind?
Zero shame here. Life happens. Depending on what package you are purchasing, you'll have access to the modules for 6 months or your lifetime. So you can go at your own pace, pause when you need to, and pick back up when you're ready. This isn’t school. It’s a soul-led journey, and you get to take it your way.
If you're like me, one you get into it, you'll want to do it all at once but trust me, its best to go slowly so that you can reflect on the previous module and give yourself time to take action.
Do I get any support or community?
Yes! You’ll get access to a private online community called The YOU Crew (not a Facebook group) where you can connect, share wins and wobbles, and feel like you’re not doing this alone. Because you’re not.
Also if you have purchased a package with weekly group calls or 1:1's with me, you'll be able to unpack what you've learnt and go deeper, week by week. This is the fastest way to get results.